Indonesia’s financial regulator is cracking down on crypto influencers. Starting soon, anyone promoting digital assets will need to hold official certifications.
It’s part of a broader global push to rein in finfluencers — social media personalities who push financial products without proper qualifications. Regulators worldwide are increasingly worried about misleading crypto promotions that can leave retail investors holding the bag.
The move puts Indonesia in line with countries like the UK and Singapore, which have already tightened rules around crypto marketing. Influencers who don’t comply could face penalties or bans.
For the crypto industry, it’s a double-edged sword. Legitimate projects might benefit from more trustworthy promotion, but the days of anonymous shills pushing tokens on TikTok are numbered.
