Reddit Stock Plunges 30% Amid Declining Referrals from Google’s AI Search

According to Decrypt, Reddit’s stock price fell approximately 30 percent recently following broader investor concerns tied to recent company developments. The decline reflects ongoing market reaction to statements from CEO Steve Huffman regarding competitive pressures and user dynamics.

Huffman indicated that Google’s AI-powered search features are reducing the number of users who arrive at Reddit through referral searches. This change affects traffic patterns to the platform. Additionally, Reddit reported weaker user growth and provided fourth-quarter guidance that did not meet prior expectations. These factors collectively increased investor scrutiny.

The timing of Huffman’s remarks aligns with the recent weekly performance of Reddit shares, which have declined 44 percent over the past week. The stock movement reflects market interpretation of both operational feedback and guidance outcomes rather than any single event.