According to Cointelegraph, Porsche is ending its Web3 project and associated Pioneers Circle community. The decision follows a significant drop in trading volume for its 911 NFT collection from initial levels.
The project, referred to internally as “long haul,” aimed to integrate blockchain-based assets with Porsche’s brand offerings. Recent data shows reduced engagement and transaction activity within the NFT collection since launch.
No further development or public updates are planned for the Web3 initiative at this time. The company did not announce a specific timeline beyond stating that the project is being wound down.
