According to Bitcoin Magazine, Jack Dorsey’s Block has launched a campaign aimed at encouraging individuals and businesses to use Bitcoin for everyday purchases.
The initiative seeks to promote adoption of a Bitcoin standard for transactions. Details about methods, partners, or timelines were not provided in the source material.
Block previously focused on blockchain infrastructure and digital identity solutions; this effort marks its public push toward broader consumer use of Bitcoin as a payment method.
No specific metrics, dates beyond launch announcement, quotes from Block representatives, or user participation figures were included in the source. The campaign’s structure—such as tools, incentives, or outreach channels—remains unspecified per available information.
