Japanese tech giant Rakuten has created what it describes as the first-ever tactile Shiba Inu coin, a physical commemorative item designed by Rakuten Wallet for the company’s 44 million registered users.
The blast-finish Shiba Inu coin is a physical token rather than a digital asset, serving as a promotional item to engage Rakuten’s extensive user base with the cryptocurrency ecosystem. The commemorative piece features Shiba Inu branding and a distinctive metallic finish that Rakuten says gives it a unique tactile quality.
Rakuten is one of Japan’s largest technology companies, operating an e-commerce platform, digital wallet services, and a cryptocurrency exchange through Rakuten Wallet. The company has been gradually expanding its crypto offerings, including support for various tokens and blockchain-based services.
The tactile coin has reportedly become an instant hit within Rakuten, generating significant interest among the company’s employees and user community. The promotion reflects Rakuten’s strategy of using physical branded items to boost engagement with its digital asset services.
Japan has been making strides in cryptocurrency regulation and adoption. The country recently reclassified cryptocurrencies as financial products, a move that could pave the way for lower taxes and the introduction of crypto ETFs. Japanese financial institutions including SBI Holdings have been actively expanding their crypto operations both domestically and internationally.
The Shiba Inu token itself has a strong following in Japan, partly due to the breed’s cultural significance as a native Japanese dog. The meme coin’s branding aligns naturally with Japanese consumer culture, making it a logical choice for Rakuten’s promotional efforts.
Rakuten Wallet continues to offer cryptocurrency trading services to Japanese users, competing with other major exchanges in the market. The company has been working to differentiate its platform through user experience innovations and promotional campaigns like the SHIB coin initiative.
This article was adapted from U.Today. Read the original here.
