ORANGE JUICE, a new permanent capital firm backed by bitcoin advocate Jeff Booth and economist Lyn Alden, has raised $40 million to acquire businesses and implement a bitcoin treasury strategy. The company aims to adopt a permanent capital ownership model that differs from traditional venture capital structures.
The firm plans to acquire profitable small and medium-sized businesses and put them on a bitcoin standard, holding a portion of corporate treasury assets in the cryptocurrency. This approach mirrors the strategy employed by Strategy, formerly MicroStrategy, which has accumulated one of the largest corporate bitcoin holdings in the world.
The permanent capital model means that ORANGE JUICE does not have a fixed fund life, allowing it to take a longer-term approach to its investments without the pressure to distribute returns within a specific timeframe. This structure is better suited for the kind of long-term bitcoin treasury strategy the firm plans to pursue.
Jeff Booth, a well-known figure in the bitcoin space and author of “The Price of Tomorrow,” brings expertise in long-term economic trends and bitcoin adoption. Lyn Alden, a macroeconomist and investment strategist, adds analytical depth to the firm’s investment approach.
The launch of ORANGE JUICE reflects a growing trend of bitcoin-native investment vehicles that go beyond simply holding the asset. These firms seek to combine traditional business operations with bitcoin treasury management, creating a hybrid model that generates operational cash flow while maintaining significant bitcoin exposure.
The $40 million raise comes at a time when bitcoin prices have been under pressure, suggesting that long-term-focused capital continues to flow into the space despite short-term market volatility. The firm’s focus on acquiring real businesses differentiates it from pure-play bitcoin investment funds.
This article was adapted from The Block. Read the original here.
