Ripple is getting into college sports. The company announced a sponsorship deal with the University of Kansas Jayhawks that’ll put an XRP patch on the team’s jerseys.
It’s not just about branding. Ripple’s also committing to fund financial and technology education programs for student-athletes. The deal is part of a broader push by crypto companies to get their names in front of mainstream audiences through sports partnerships.
No financial terms were disclosed, but sports sponsorships at this level don’t come cheap. Kansas isn’t just any program — the Jayhawks are a major name in college basketball.
