The popular photo editing and aesthetic app VSCO has just launched a new mobile photo editing app called Studio Pro, which is aimed at professional photographers who need to edit and deliver high volumes of images. The app is currently available on iOS devices and will be coming to macOS later this year.
At its core, Studio Pro offers tools for batch editing, which allows users to apply the same edits to multiple images with ease. It also features a style matching tool that enables photographers to match the aesthetic of a particular image or reference photo. Another key feature of the app is the ability to share edited photos through VSCO Galleries.
But what’s really interesting about Studio Pro is its integration with other VSCO apps and services, which are designed to work together seamlessly. For example, photographers can use VSCO’s Capture app to import images, edit them in Studio Pro, and then deliver the finished product directly to clients through VSCO Galleries, Workspace, or Sites.
VSCO is also launching a new subscription service called VSCO One, which offers access to all of its apps and services for photographers. This includes Studio Pro, Capture , VSCO Galleries, Workspace, Sites, AI Lab Canvas Freelance Photographer business mentorship program, and more – all for an annual fee of $500.
So why is this significant? Well, for one thing, it puts VSCO directly in competition with industry leader Adobe, which offers a suite of creative apps through its Creative Cloud Pro subscription service. The cost of VSCO One is roughly on par with the cost of an Adobe CC Pro subscription, so photographers are essentially getting a new set of tools and services – including more advanced photo editing features like support for RAW images – at a similar price point.
But what’s even more compelling about VSCO One is its all-in-one approach to managing a photography business. As Bloomberg notes, many professional photographers currently use a fragmented suite of software platforms for different aspects of their work – from photo editing and organization to contact management and delivery services.
The idea behind VSCO One – which the company calls a “business operating system” – is to provide everything a photographer needs in one place. This could potentially free up more time for creative pursuits, while also offering more convenience and control over their business operations.
For now, Studio Pro is available to download on iOS devices, and photographers who sign up for VSCO One will be able to access its full range of features when it launches later this month. If you’re a professional photographer looking for a new suite of photo editing tools and services – or simply someone interested in seeing how VSCO’s ambitious plans are shaping up – we’ll be keeping an eye on the company’s progress.
Ultimately, what VSCO is trying to do here is offer a more streamlined and integrated approach to photo editing and business management – at least for photographers who need it. And while not everyone will want or need a service like VSCO One, it’s interesting to see how the company’s ambitious plans are playing out in the market.
Whether you’re a seasoned pro or just starting out with photography, it’s worth keeping an eye on what VSCO is up to – and seeing if its innovative new approach catches on. After all, as the saying goes: necessity may be the mother of invention, but it can also drive the evolution of an entire industry.
Why it matters:
VSCO’s launch of Studio Pro and its accompanying VSCO One subscription service represents a significant shift in the photo editing landscape – one that puts the company directly in competition with Adobe, while also offering a more streamlined approach to business management for professional photographers. While not everyone will be interested in this all-in-one solution, it’s an important development for anyone who works with images regularly – and a testament to VSCO’s commitment to pushing the boundaries of what photo editing software can do.
Source: The Verge
