According to Bitcoin Magazine, Troy Cross discussed a concept called “Number Go Up” in response to concerns about Bitcoin’s ability to attract broader public interest. The remarks appeared in a video hosted on the magazine’s website.
Cross suggested that focusing on visible increases—such as rising adoption metrics, growing user numbers, or increased transaction activity—could serve as a straightforward marketing strategy. He argued that when positive numerical trends are evident and easily understandable, they may help communicate Bitcoin’s development without complex technical explanation.
The comment was made in the context of ongoing discussion about how Bitcoin is perceived by non‑technical audiences. Cross noted that simply presenting clear, upward‑moving figures might reduce reliance on jargon and make the asset more relatable to everyday people interested in finance or technology.
He did not provide specific plans, timelines, or metrics for implementation. The proposal remains exploratory and has not been adopted by any official Bitcoin organization. No additional parties were mentioned in the video.
Troy Cross: Number Go Up – The Solution to Bitcoin’s Marketing Problem?
