Strategy CEO says selling bitcoin at $60,000 before buying at $80,000 was the ‘right trade’

Strategy CEO says trading plan was sound given market conditions and borrowing rates

According to The Block, Phong Le, the chief executive officer of Strategy (formerly MicroStrategy), has publicly defended a specific corporate Bitcoin management decision made during recent market volatility. Speaking on September 2, 2026, regarding the company’s financial positioning, Le characterized the act of selling bitcoin holdings at a price of $60,000 and subsequently repurchasing them at $80,000 as the correct trade for Strategy to execute under current economic circumstances. The executive emphasized that this approach was not merely speculative but aligned with necessary corporate capital cost considerations inherent in managing significant treasury reserves via debt instruments or equity financing. By acknowledging these specific borrowing costs, Le highlighted how interest rate environments can materially impact the profitability of leverage-based investment strategies within publicly traded firms holding digital assets. This defense suggests that Strategy views its Bitcoin operations through a strict lens of financial engineering where timing and cost-of-capital are paramount variables in determining strategic success. The commentary serves as an important update for investors analyzing how large-cap technology companies navigate the intersection of traditional finance metrics and cryptocurrency market dynamics. Le’s stance indicates that such maneuvers, which might appear counterintuitive to casual observers focusing solely on asset price appreciation, can be rationalized when factoring in the substantial expense associated with raising capital through conventional banking channels or bond markets during periods of high interest rates for corporate entities globally.