According to BeInCrypto, the messaging application Telegram has officially submitted an application to ICANN requesting approval for a new top-level domain designated as “.gram”. This strategic move aims to establish unique web addresses directly linked to user profiles within its ecosystem.
The initiative is designed to offer 1 billion existing users across multiple regions the capability of owning personal website identities. By securing this specific digital real estate, Telegram intends to integrate these domains seamlessly into its current infrastructure and applications without requiring external dependencies or complex workarounds for end-users.
While the technical specifications remain undisclosed in public filings, the core objective centers on enhancing user convenience through native integration. The proposed “.gram” extension would theoretically appear automatically within Telegram’s messaging interface, allowing users to share direct links that resolve instantly without manual navigation steps or third-party tools.
Approval from ICANN marks a significant regulatory milestone for the project and underscores its potential impact on digital identity management at scale. Should the application be accepted, it would mark one of the largest deployments of custom domains in recent internet history, fundamentally changing how users interact with web addresses within mobile messaging contexts.
The success of this bid could set a precedent for other platforms seeking similar integration capabilities under new domain structures. Ultimately, the “.gram” project represents an effort to redefine personal branding and accessibility on the modern internet through native application support rather than external hosting solutions.
