A group of veteran Bitcoin venture capitalists and industry figures have launched a $40 million permanent capital company designed to acquire profitable small businesses and put them on a Bitcoin standard. The initiative, backed by notable economist Lyn Alden, aims to combine traditional business acquisition strategies with Bitcoin treasury management.
The new holding company, named Orange Juice, raised $40 million from investors including Jeff Booth and Lyn Alden. The firm plans to acquire cash-flow-positive small and medium-sized businesses, maintaining their operations while adopting a Bitcoin treasury strategy for their cash reserves. This approach mirrors the model popularized by Strategy (formerly MicroStrategy), which has accumulated over 843,000 Bitcoin on its corporate balance sheet.
The permanent capital structure means the company is not constrained by the typical fund lifecycle of venture capital or private equity firms, allowing it to take a longer-term approach to both business ownership and Bitcoin accumulation. This structure is designed to provide the patience needed to weather Bitcoin price volatility while building value through acquired businesses operations.
Booth, a prominent Bitcoin advocate and former CEO of BuildDirect, has been a vocal proponent of Bitcoin as a corporate treasury asset. Alden, a macroeconomist and author known for her research on Bitcoin and monetary policy, will serve as a strategic advisor to the firm. Her involvement adds intellectual credibility to the venture given her reputation for rigorous analysis of Bitcoin economics.
The launch comes at a time when corporate Bitcoin adoption remains a topic of intense interest, with several publicly traded companies now following Strategy lead in allocating portions of their treasuries to Bitcoin. The Orange Juice model targets a different segment of the market: privately held small businesses that may benefit from the appreciation potential and inflation-hedging properties of Bitcoin.
The company represents one of the first attempts to systematically apply a Bitcoin treasury strategy to a portfolio of traditional small businesses rather than a single corporation.
This article was adapted from Bitcoin Magazine. Read the original here.
