Google’s giving creators a better window into how people discover their stuff across platforms.
A new Search Console feature called “platform properties” lets you track which search terms lead people to your Instagram, TikTok, X, and YouTube content. You’ll also see how your audience interacts with those posts — all from inside Google Search.
This builds on Google’s broader push to make Search a hub for everything creators do online. Last month they started letting big creators claim dedicated Search profiles with links to other platforms and pinned videos from TikTok and Instagram. Now you get the data to go with it.
The rollout is gradual over the next few weeks. If you manage content across platforms, it’s worth checking Search Console once it lands.
