Sony’s pushing hard toward an all-digital PlayStation future. A bunch of companies think that’s hilarious.
Domino’s Pizza, KFC, and accessory maker GameSir all made jokes about ending physical production of their own products — pizza boxes, chicken buckets, controller cables — in a coordinated dunk on Sony’s strategy.
Domino’s said it’s going digital-only. No more physical pizza boxes. KFC threatened to stop making actual buckets. GameSir said they’d stop including cables with controllers.
Obviously they’re joking. But the point lands: physical media still matters to a lot of people. Sony’s disc-less PlayStation 5 Pro and rumors of a fully digital PS6 have stirred up pushback from gamers who want the option to buy, sell, and trade physical games.
The joke works because it’s absurd — but the underlying question isn’t. If the biggest companies in gaming go all-digital, what happens to ownership? To used games? To the idea that you actually own what you buy?
Funny tweets, serious subtext.
