Tidal just published its policy on AI-generated music, and the approach is more nuanced than a blanket ban. Starting July 15th, tracks the platform identifies as 100% AI-generated will get a label — an icon listeners can see. But they won’t be removed.
Here’s the catch: those tracks won’t earn royalties. Tidal’s position is straightforward — royalties go to music that’s written, produced, and performed by people. The company said it won’t knowingly attribute royalties to wholly AI-generated works.
What tools Tidal is using to detect AI-generated tracks? The platform isn’t saying. That’s a fair question to ask, especially for artists who worry their original work could get mislabeled.
The policy puts Tidal somewhere between platforms that have banned AI music entirely and those that embrace it. It’s a compromise that tries to protect artists’ income while acknowledging that AI-generated content isn’t going away.
