A startup founded by former Apple and Audi employees is shipping a stripped-down electric buggy that looks like it rolled off a lunar rover — and it starts at $25,000.
Amble, based in Lisbon, Portugal, was co-founded by the team behind Cowboy ebikes and the creative agency Forpeople. Its design lead, Julian Hoenig, worked on Apple’s now-canceled car project, which explains why the Amble One has that unmistakable Cupertino aesthetic despite being built in Portugal.
The Amble One is a street-legal, low-speed electric vehicle aimed at coastal paths, private estates, and resort areas. Rear seats fold flat, a lockable front box replaces the standard basket for urban use, and a canvas weatherproofing option is in the works. A second platform, the “Amble Two,” is already in design for a 2029 release with removable doors, a lower roofline, and a hardtop.
The company has 12 signed clients, over 500 vehicles committed, and more than €10 million in signed revenue. Properties including Amangiri in Utah, Mustique Island, and Six Senses Les Bordes have placed orders. First hospitality deliveries begin mid-2027, with consumer preorders for Europe and the US open now for 2028 delivery.
“Most families do not need twice that $50,000 BYD or Tesla,” said founder Roose. “The second vehicle for families could be something designed for shorter trips — simpler, more fun, more open, and more affordable.”
