The memory shortage has finally hit Apple’s price tags — and it’s not subtle. MacBooks, iPads, Mac Studios, even the HomePod and Apple TV are all getting price increases ranging from $30 to $1,300 starting now.
The biggest jump goes to the M3 Ultra Mac Studio, which climbs from $3,999 to $5,299 — a $1,300 increase. The 16-inch MacBook Pro jumps $500 to $2,999. The MacBook Neo goes from $599 to $699. Even the HomePod Mini climbs from $99 to $129.
Here’s the full breakdown of starting price changes:
- 14-inch MacBook Pro: $1,699 → $1,999
- 16-inch MacBook Pro: $2,499 → $2,999
- MacBook Air: $1,099 → $1,299
- MacBook Neo: $599 → $699
- iPad: $349 → $449
- iPad Air: $599 → $749
- iPad Mini: $499 → $599
- 11-inch iPad Pro: $999 → $1,199
- 13-inch iPad Pro: $1,299 → $1,499
- iMac: $1,299 → $1,499
- M4 Max Mac Studio: $1,999 → $2,499
- M3 Ultra Mac Studio: $3,999 → $5,299
- HomePod: $299 → $349
- HomePod Mini: $99 → $129
- Apple TV: $129 → $199
- Vision Pro: $3,499 → $3,699
Tim Cook hinted this was coming in a June 17 Wall Street Journal interview, saying Apple had tried to “shield” customers but that “the situation has become unsustainable.” Apple had already been adjusting — it stopped selling the Mac Studio with 512GB of RAM in March and dropped the $599 Mac Mini option, pushing the starting price to $799.
The root cause is the same one hitting everyone else. AI companies are buying up RAM and SSDs for data centers at a pace that Samsung, SK Hynix, and Micron can’t match. Microsoft Surface devices, Xbox consoles, the Nintendo Switch, PlayStation 5, Framework PCs, Meta Quest 3, and even the Raspberry Pi 5 have all seen price increases in recent months. The shortage isn’t expected to clear up for years.
